About Us

PRO Car Studio operates www.procivic.com. We are independent aftermarket parts enthusiasts who are passionate about upgrading and fine tuning their Civics. We are not officially associated with or endorsed by Honda Motor Co, Inc.

We really love the Civic platform. The Civic is an invaluable part of Honda's current success as an automaker. In fact, it is one of the best selling cars of all time, and for good reasons - the Civic has great fuel economy, styling, reliability, and performance. The best part, though? There is a huge variety of aftermarket parts for the Honda Civic available from the best aftermarket part brands!

It all started in 2004 with a dream of doing something we love - to modify and tune things both in the digital and physical world. With a love for cars and software design, we set off to create the best website for Civic enthusiasts.

Why the Civic? Two reasons. One: We were 90's kids. At that time, the car that was synonymous to the tuning scene was the Civic. When we were getting old enough to drive, that was the car to have and amazingly we still feel that way! Two: Soichiro Honda (founder of Honda) started off as an mechanic/engineer, and not a business person. We were not business people, but rather engineers, and found inspiration in Honda's heritage.

In 2005 we officially started a company Pinpoint Commerce LLC. Our company name, Pinpoint Commerce LLC, comes from software engineering consulting work we tried to do to support ourselves while we followed our passion and worked on building www.procivic.com. Since we launched the site in late 2005, we have been successfully focusing all of our efforts on being the best independent aftermarket parts company in the industry and making this site the best resource for other Civic Enthusiasts around the world.

In 2015, we started to challenge ourselves by increasing the scope of what we do. We have pushed forwards with providing more support for the Civic Enthusiast world by filming installation videos, designing software tools for enthusiast to get exposure for their builds (still not out of alpha), and designing our own car parts (SiriMoto brand). Furthermore, we have started to experiment with other technologies such as VR (virtual reality), photogrammetry, machine learning (artificial intelligence), and 3D printing to see how it could be applied to the Civic Enthusiast world. The result of such endeavors is that we have redefined who we are and what we do.

In 2017, we re-branded our company as PRO Car Studio. A big part of our day revolves around creating media, parts, and software technology to help the world of automotive enthusiasts. That research and development that happens in our studio goes towards the enthusiast community of our biggest love; the car for us - the Civic.

We carefully researched every aftermarket part we sell to make sure it adheres to the highest level of workmanship and quality. We believe each part we carry is a worthwhile addition to your Civic. If we don't think a product is up to standard, we won't carry it, period.

A lot of stores say their customers are their #1 priority, but we really mean it, and we aim to satisfy 100% of the time. We want you to be totally satisfied with your purchase. If you are not, we promise we will do everything we reasonably can to fix the situation and make you a happy customer.

Lastly, we truly believe that upgrading shouldn't be a pain - in fact, it should be fun! That is why we have spent time making our site easy to navigate, with detailed product descriptions and high-quality pictures. We also have the Garage feature to help you quickly find the aftermarket parts for the Honda Civic that you want.